Why Another Calculator?
Stop guessing and know! Everything else that we do in business has a long history that comes with industry standard returns. We all know that direct mail will average a 1% response rate. That you have to play an ad on the radio 8 times before it really gets noticed. That an average 1/2 page yellow page ad will cost you $17,100 annually with a 500% ROI.
Ever wonder when someone was going to give you specifics about a website? If you're going to spend $10,000 on a website, shouldn't you know what kind of ROI you'll really generate for your industry? That's what this calculator is for. The numbers will make sense for most businesses, but for some, you'd be better off getting a yellow page ad.
Monthly Searches
The number of times users search for a specific keyword phrase or set of keyword phrases. This should NOT be confused with the number of visitors to a website. We get all monthly search data from Google. You should too. Don't let anyone try to fool you with false information and numbers.
ClickThrough Rate
The number of times a search listing is clicked on, divided by the number of searches it receives. For example, if your website's search listing is shown 5000 times, and receives 1000 clicks, then the clickthrough rate is 1000/5000, or 20%. All organic search clickthrough rate information is from AOL.
Conversion Rate
Is the percentage of visitors that complete at least one goal that your website has established. For our purposes here, we are using conversion rate as the measure of sales. The average conversion rate for the internet is between 1% - 2%. Some websites convert much higher, between 10% - 40%. For the purposes of this calculator, we have used a 0.9% conversion rate.
*All numbers specified in WR Designs calculators are estimates.
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