Unique Visitors
"Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Viistor is determined using cookies." [ google.com ]
Bounce Rate
"Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy." [ google.com ] [ lower your hompage bounce rate ]
Conversion Rates
"This report shows the rate at which visits to your site result in purchases. Tracking conversion rates over time is an effective way of determining whether your marketing and website are becoming more or less efficient at turning visitors into customers. Note that conversion rates are most useful as company-specific benchmarks against which to assess marketing and site effectiveness because conversion rates vary considerably across businesses (even within the same industry)." [ google.com ]
NOTE: to calculate your conversion rate, simply take the number of orders (or phone calls - whatever your goal is) divided by the number of Unique Visitors.
Average Sale Amount
The total gross amount of your sales over a given period of time divided by the total number of orders during that same period of time.
Desired Bounce Rate
The bounce rate you'd like to see on your website. If you're at a 55% bounce rate, see what happens if you lower your websites bounce rate to 45% (the desired bounce rate).
*All numbers specified in WR Designs calculators are estimates.
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Related Information
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