Copywriting Services
- Attract links, search rankings and visitors
- Uncork the process and get rid of writers block
- Turn visitors into customers
Professional copywriting services are an affordable way to boost the performance of your website. Even if you are not ready for a full website redesign, expert copywriting can lower your bounce rate, which directly improves the conversion of visitors into customers.
Attract links, search ranking and visitors
Unique, compelling copy is an excellent starting point for performance-tuning your website. Search engines and web visitors look for unique web content—such as excellent copywriting—that is timely, relevant, interesting and informative. If they like it, they will link to it, refer it, revisit it and boost its value through increased traffic. It’s simple. Provide something that speaks to your prospect’s needs in clear, concise language and you will be rewarded. Rehashed brochure copy will not cut it online. And it’s even worse if you repeat text across multiple pages or plagiarize. Search engines are intelligent enough to know when they are being bluffed—and so will your prospects.
Are you a professional copywriter? If you’re reading this, chances are the answer is no. That’s probably why coming up with text for your website is about as easy as pulling your own teeth. Business owners and managers like you are often so close to the subject that they find it difficult or impossible to uncork the process. Your head swims with ideas that battle for attention and never make it to the page. With the assistance of a professional web copywriter, your prospects will quickly and clearly understand your selling points—and be urged to act on them.
Pump up page visits while reducing bounce rates
The number of pages viewed by a visitor is telling. If it’s low and they are only there briefly, it shows that they are not finding what they want—and your bounce rate will spike. Carefully crafted web copy not only provides visitors with the information they seek, but helps to guide them from page to relevant page, creating the beginnings of strong sales relationship. Since you can’t be there online to lead the conversation, you should trust the skills of an experienced web copywriter to translate the language that makes you successful in person to the online environment.
The goal of a professional web copywriter is to convert visitors into customers. If your text doesn't provide the information (like pricing) that your visitors are looking for, they will click away from your website and onto your competitors'. The key is to focus on what the customer wants to know, not on what you want them to know. For most businesses, this is the single greatest point of failure in their web strategy. By providing information that addresses your visitors’ needs, a unique selling proposition and strong call to action, the performance of your website will skyrocket.
Partial Client List
Volvo
Time Warner Cable
Hyundai
Quantum Corporation
QLogic
Sun Microsystems
Gateway
Coldwell Banker Commercial
Related Information
10 Signs Your Website Needs to Be Rewritten
Expanded Services
New or Rewritten Copy
On-Time or On-Going Projects
Updated Product Offerings
Press Releases
Customer Communication Tools:
- Newsletters
- Emails
- Product or Service Bulletins